The Shift
Streaming now accounts for nearly half of all US television viewing. Hulu, Peacock, Roku, and hundreds of other platforms have become where your audience spends their evenings.
The businesses that figured this out early are building brand recognition in a less crowded environment. The ones still running Google and Meta ads exclusively are fighting over the same audiences.
44.8%
Of all US TV viewing is now streaming
Nielsen, 2025
95%
Average CTV ad completion rate — viewers cannot skip
$33B+
US CTV ad spend in 2025, growing 16% year over year
Why Cloudvast
Premium inventory access
We place your brand inside premium streaming content on Hulu, Peacock, Roku, and hundreds of networks — inventory that most businesses cannot access without an agency relationship. You get the reach of a major media buyer without the enterprise budget.
Data science measurement
We don't report vanity metrics. We measure what your campaign actually did — using geographic holdout methodology to isolate the real impact of CTV from organic growth. You'll know exactly what worked, what didn't, and what we're doing differently next month.
Production solved
The number one reason businesses don't run CTV is they don't have a commercial. We solve that — from repurposing your existing social content to producing a full AI cinematic brand film. You focus on your business. We handle everything else.
We've managed campaigns for home services, retail, and regional consumer brands. We know what works — and we know how to measure it.
What's Included
Campaign Setup
Platform setup across Hulu, Peacock, Roku and more
Audience targeting strategy
Creative trafficking & technical specs
Campaign structure & flight scheduling
Conversion tracking setup
Ongoing Management
Active campaign optimization
Audience refinement as data builds
Monthly performance reporting
Holdout analysis where applicable
Strategic recommendations each month
Reporting & Proof
Plain-language performance summaries
Geographic holdout methodology
CAC & ROAS analysis
Attribution modeling
Conclusions, not just dashboards
Most agencies send you a dashboard and call it reporting. We send you conclusions — what the data means for your business and what we're doing about it.
Precision Targeting
CTV gives you digital-level targeting precision on the biggest screen in the house. Here's how we use it.
Geographic
Target by zip code, city, county, DMA, state, or nationally. A plumber in Bergen County doesn't need to reach viewers in San Diego. We make sure they don't.
Demographic
Age, gender, household income, education level, and household size. Build the exact audience profile that matches your best customer.
Behavioral & Interest
Reach viewers based on what they do — not just who they are. In-market for a new car? Interested in home improvement? We target the behavior, not just the demographic.
Cross-Device
Your audience doesn't live only on their TV. We extend your CTV campaign to reach the same households across smartphones, tablets, and desktop — reinforcing your message across every screen.
First-Party Data
Have a customer list or website visitor log? We use your existing data to reach people you already know — or find new audiences that look exactly like them.
Retargeting
Someone saw your CTV ad but didn't convert? We retarget them on their mobile devices with complementary formats — turning awareness into action.
Not sure which targeting approach is right for your business? That's what the strategy session is for.
The Production Question
The number one reason businesses don't run CTV is they don't have a commercial. We've removed that barrier — at every level.
You already have a commercial
If you have an existing video asset — a commercial, a brand video, even a high-quality social video — we traffic it, format it for streaming TV specs, and launch your campaign. Fast. No production needed.
Good for:
You have social content
Have video content on your social channels but nothing formatted for TV? We adapt your existing assets into a CTV-ready format — correct aspect ratio, broadcast specs, and basic optimization for the big screen.
Good for:
You want a cinematic brand film
This is where Cloudvast is unlike anyone else in the market. We produce a full AI cinematic brand commercial — photorealistic environments, professional voiceover, licensed music, cinematic editing. The commercial that would cost $100,000+ in traditional production.
Good for:
Proven in Market
Our team worked with Jason on a CTV campaign that ran from March till the end of April. He was an absolute professional and his expertise in data analytics, media buying, and reporting really helped us create a successful campaign that allowed us to not only build a strong awareness in struggling markets but also allowed us to market with precision which in turn led to higher volumes of leads than projected. We look forward to partnering with Jason and Cloudvast for years to come.
— Miguel R, Marketing Manager — Ned's Home
How It Works
01
Strategy Session
Day 1We learn your business, your audience, and your goals. One focused conversation — no lengthy onboarding, no 40-slide decks. We tell you exactly what a CTV campaign looks like for your specific situation and whether it makes sense right now. This session is free.
02
Campaign Build
Day 1–2We set up your campaign across the right platforms for your audience — targeting parameters, creative trafficking, frequency caps, flight scheduling. Once your creatives are approved, your campaign is trafficked and ready to go live.
03
Launch and Optimize
24 hrs after creative approvalYour brand goes live on streaming TV. Most campaigns are live within 24 hours of creative approval — no broadcast windows, no traffic deadlines, no waiting. We monitor performance, optimize targeting, and send plain-language reports throughout.
Let's Talk
The strategy session is free. Thirty minutes. We'll tell you exactly what a CTV campaign looks like for your business — targeting, creative, budget, and realistic outcomes. No obligation. No pressure.
Or email us: [email protected]