The Client
Ned's Home is a regional home services company operating across New Jersey and Pennsylvania — offering lawn treatment, pest control, and general home services to residential customers.
With an established customer base and multiple service lines, Ned's Home needed a way to build brand awareness across competitive local markets — and measure whether advertising was actually driving new bookings.
The Challenge
Build awareness across NJ and PA markets for three distinct services — lawn, pest control, and home services
Drive measurable new customer acquisition — not just impressions and clicks
Prove that advertising spend was responsible for incremental growth — not just organic business activity
The Strategy
Reach. Retarget. Measure.
In that order.
Most CTV campaigns stop at reach. We built a three-layer system designed to move homeowners from awareness to booking — and measure every step with rigor.
CTV for Reach
Non-skippable 30-second commercials on Peacock, HBO Max, A+E, Discovery, and Vizio — targeting homeowners aged 35–54 in New Jersey and Pennsylvania. Premium inventory. Zero skips.
Display for Retargeting
After a viewer saw the CTV ad on their television, we followed them to mobile and desktop with display retargeting — turning passive awareness into active consideration.
Holdout for Measurement
We identified specific zip codes to exclude from targeting before the campaign launched — creating a true geographic control group to isolate exactly what CTV drove.
The Creative
Broadcast-quality commercials. Built for streaming TV.
Production: Sko Films
The Results
What the holdout analysis showed.
4700%
Return on Ad Spend
For every dollar invested in CTV, Ned's Home generated $47 in attributed revenue — measured against unexposed holdout markets. Not estimated. Not modeled. Measured.
2M+
Impressions delivered
Across NJ & PA over a 2-month campaign
98%+
Video completion rate
Viewers watched the full commercial — nearly every time. Industry benchmark is 95%.
500K+
Unique households reached
Homeowners across New Jersey and Pennsylvania
"Most agencies don't measure this way.
We don't know how to measure any other way."
From the Client
"Our team worked with Jason on a CTV campaign that ran from March till the end of April. He was an absolute professional and his expertise in data analytics, media buying, and reporting really helped us create a successful campaign that allowed us to not only build a strong awareness in struggling markets but also allowed us to market with precision which in turn led to higher volumes of leads than projected. We look forward to partnering with Jason and Cloudvast for years to come."
Miguel R — Marketing Manager, Ned's Home
Work With Us
Ready to put your brand
on streaming TV —
and prove what it does?
The strategy session is free. We'll discuss your market, your audience, and what a CTV campaign built around your specific business could look like.
Or email us: [email protected]